If there’s one key determinate of the success of your company it’s your business plan. You need to make sure your business plan contains all of the details that you can conceive of, and that you make sure all of the pieces thoughtfully fit together properly. At the very least your business plan needs to include:
1. Summarize Your Goals for Your Business
You can’t reach a goal if you aren’t building towards it from the beginning. You want to be as specific as possible when you write down your business’ goals. All businesses need a minimum of one single clear goal, but most businesses will have a range of large goals they’re working towards. Before you do anything else you need to figure out what measurable and unambiguous goals you’ll be working towards. This is square one, the first step that all your other plans will rely on.
2. Individual Steps Leading to Your Goal
Once you have your large goal you’re going to need to break it down into as many smaller goals and steps as you can conceive of. Generally speaking the more small goals and the more steps you can include in your business plan the better, as these will provide you with a clear and unambiguous path to follow to reach those larger goals, as well as a series of small accomplishments to provide moral boosts throughout the overarching process. If there is one key to reaching an intimidating large goal, it’s reaching all of the smaller steps that lead up to it, one at a time.
3. Estimate and Project Your Finances
It’s always important to create financial projections for every single stage of the process – how much you’ll be earning, how much you’ll be spending, how much you’ll have in the bank, what your debts equal, etc. While it’s rare that your financial projections will be 100% accurate, it’s still necessary that you have some idea what condition your money will be in at all points to properly plan and time each subsequent step.
4. Remember Your Competitors
There has never been, and there never will be, a company that has no competition, that truly stands alone in its field and in all fields related to it. You may be the market leader, you may be the first to launch your product, you may have even created your field, but at some point you will begin to face a certain level of competition that will never let up, even if it lessens. Compile all the information you can about present competitors, possible future competitors, and how you plan on dealing with the threat they pose to your market share.
5. Plan for the Unexpected
Your business plan will not be foolproof in its purest form. The course of your company’s growth will regularly hit snags in the road. Maybe funding came later than you expected, maybe surprise advances crop up in your industry- there are endless contingencies that can derail your business plan. It’s important to implement plans and alternate routes to take within your business plan to deal with matters when they don’t go as you expect.
There has never been a successful business that didn’t begin with a successful business plan. While it’s certainly possible to construct a business plan on your own, you will always do better by hiring a professional business plan writing or consulting service to ensure you get started on the right foot and have the right blueprint to follow to reach the success you require.